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Frequently Asked Questions
What is ASO?
ASO (App Store Optimization) is the process of improving your app’s visibility and conversion in the App Store or Google Play. It’s about choosing the right keywords, optimizing metadata, and designing screenshots that turn visitors into users.
How can I improve my app’s Conversion Rate?
Conversion Rate improves when your store page matches user intent. The fastest wins usually come from:
• Clear, benefit-driven screenshots, tested with PPO
• Strong titles/subtitles with relevant keywords
• Localized copy for target markets
• Testing Custom Product Pages (CPPs)
Do you also manage Apple Ads?
Yes, I specialize in App Store Acquisition, and support developers with Apple Search Ads (ASA). I usually combine ASO + ASA so you get a full-funnel strategy, making paid traffic more efficient while boosting organic growth.
What’s the commitment length?
Each package is project-based, not long-term.
• ASO Audits & Playbooks run between 2–5 weeks depending on scope.
• There’s no ongoing retainer required, unless you want continued support.
• For ongoing management or growth support, we can arrange a monthly engagement.