ASO FREELANCER
for APPS & GAMES
Your App Store page is your storefront.
Let’s optimize it.
SERVICES
AUDIT
+ PLAYBOOK
from 1,800€
A complete Audit + a custom Playbook designed exclusively for your app. Combining in-depth keyword research and competitor benchmarking with a clear, actionable roadmap to guide your next steps. The testing framework helps you refine creatives, metadata, and performance with precision over time. And with integrated seasonal tactics, your app stays visible and competitive all year long.
AUDIT
+ PLAYBOOK
+ IMPLEMENTATION
from 2,600€
A full end-to-end review & hands-on partnership designed to take your app from insights to execution. You’ll receive a complete Audit + Playbook, followed by direct implementation of metadata updates for maximum visibility. I provide creative direction to align visuals with your app’s core value proposition, along with a detailed testing and experimentation timeline to guide upcoming iterations. Finally, I assist in setting up tests in App Store Connect and Google Play Console, ensuring your next update is strategic, data-driven, and built for conversion.
On-GOING ASO SUPPORT
price on demand
For apps that need continuous optimization, this ongoing collaboration ensures visibility and performance. It includes regular keyword updates, metadata refinements, and creative iterations to adapt to shifting trends and user behavior. I also manage seasonal adjustments and A/B testing cycles, keeping your app consistently competitive in the charts.
Hi, I’m Julie
iOS Growth Expert
Freelance Consultant in Growth for iOS Apps & Games & in the Mobile industry for 7+ years now, at Apple and ironSource (now Unity). I collaborate with some of the most talented Growth teams across EMEIA.
Acquire Users
Get data-driven strategies for soft launch, global expansion, and find new opportunities for organic scale.
Optimize Performance
Get comprehensive audits and actionable recommendations, leveraging deep data reporting and analysis.
Boost Engagement
Develop creative strategies and experimentations with various tests to maximise impact and growth.
Organic is NOT DEAD.
Trusted Voice in THE INDUSTRY
What CLients Are Saying
★★★★★
« Working with Julie boosted my app proceeds by 44% in just 4 months & helped me reach a more affluent audience. She’s become a trusted growth advisor. »
Doug | DC LABS
StressFace
★★★★★
« A clear and solid audit, with practical recommendations to apply quickly. All done with a positive attitude and within the announced timeline. »
Florian | WARTHOGLAB
Universal Remote
Frequently Asked Questions
What is ASO?
ASO (App Store Optimization) is the process of improving your app’s visibility and conversion in the App Store or Google Play. It’s about choosing the right keywords, optimizing metadata, and designing screenshots that turn visitors into users.
How can I improve my app’s Conversion Rate?
Conversion Rate improves when your store page matches user intent. The fastest wins usually come from:
• Clear, benefit-driven screenshots, tested with PPO
• Strong titles/subtitles with relevant keywords
• Localized copy for target markets
• Testing Custom Product Pages (CPPs)
Do you also manage Apple Ads?
Yes, I specialize in App Store Acquisition, and support developers with Apple Search Ads (ASA). I usually combine ASO + ASA so you get a full-funnel strategy, making paid traffic more efficient while boosting organic growth.
What’s the commitment length?
Each package is project-based, not long-term.
• ASO Audits & Playbooks run between 2–5 weeks depending on scope.
• There’s no ongoing retainer required, unless you want continued support.
• For ongoing management or growth support, we can arrange a monthly engagement.
Time to scale